A retired insurance executive, William Deyesso led the third-party provider Buyer's Choice, Inc., in Boston as CEO. Now residing in Wolfeboro, New Hampshire, William Deyesso maintains a gentleman’s farm and has an interest in regional farming practices.
One innovative project launched by the New England Small Farm Institute a decade ago is the Conservation Partnership Initiative for Grazing, which was undertaken through a USDA grant. Centered in Massachusetts' largest watershed, the Chicopee River Basin. The initiative sought to bring farm diversification to an area in which small agricultural operations had caused significant surface and groundwater degradation over the decades.
Emphasizing proper water and grazing management, the project brought pasturing of animals in grasslands back to the fore. These took the place of confinement livestock operations that were having a major impact on water resources and riparian system health. With some 40 percent of the basin protected from urban development, the area was seen as ideal for introducing best practices that ensure synergies between farming, the welfare of livestock, and the integrity of the natural environment.
The father of three and grandfather of five, William Deyesso is an experienced corporate executive and former CEO. He is also involved in charitable organizations such as Toys for Tots and the Special Olympics. Outside of his career and philanthropy, William Deyesso runs a gentleman’s farm in New Hampshire.
A gentleman’s farm is a small-scale, non-operative farm typically used as a horse or hobby farm or to support a bed and breakfast. While the production of food through plants or raising animals is part of the farm’s operation, it is not the primary means of income for the farmer. The gentleman farmer instead farms for pleasure, rather than production output or profit.
Farming techniques can vary, but they are often environmentally responsible and are conscious to animal welfare and public health, similar to organic farming. Gentleman farming also differs from the more commonplace large-scale industrial agriculture, which emphasizes efficiency and cost.
William Deyesso leverages expertise in business leadership and operations to serve as the CEO of the third-party insurance administrator Royal Administration Services, Inc. Based in New Hampshire, William Deyesso also operates a gentleman’s farm, a small operation maintained for personal enjoyment rather than income.
In the Northeast, gentleman farmers often grow their own crops, an endeavor that starts with clearing and leveling a plot before the first fall freeze. Growers can then plant a cover crop of legumes or small grains, which protects the soil from erosion and acts as an organic fertilizer when the plants are tilled under in the spring.
After clearing and leveling the land, farmers focus on soil quality by assessing and improving the pH balance, an important element that impacts nutrient levels in the soil. Farmers use a variety of products to adjust soil pH, including organic compost, elemental sulfur, and peat moss. In addition to healthy soil, farmers must implement an effective irrigation system based on the climate and other environmental considerations.
William Deyesso - Successful Boston Real Estate Developer and Insurance Executive